Imagine a situation in which you have created amazing video content and improved the description and title. spread the word about it on online platforms. But the outcomes are still insufficient. You are having high hopes with less effort. How!! What’s missing? “ SUB TITLES”.
Although adding subtitles can significantly boost the probability that your video will be successful, the quantity of views is directly likened to the calibre of the material. This holds true for any type of video that will be published online, including movies, TV shows, social media videos, instructional material, and other types.
In this blog, we will talk about 7 reasons why your video needs subtitles to engage more and more people. Check it out.
Your Videos Need Subtitles for These 7 Reasons (Infographic):
1. Many people are unable or unwilling to turn on the sound
Have you heard that 85% of Facebook videos are viewed without sound? Even though this is just one social network, data indicate that many users disable the sound on their computers or phones in order to watch videos without sound.
If someone is watching videos at night, it may be because they are doing it while listening to music, they are in a public area, or they do not want to wake up their loved ones. Therefore, even if your films are geared toward an audience that will unmute most frequently, some viewers still won't. Additionally, if your video lacks subtitles, viewers will skip it.
2. Not all watchers are listeners
Around 1.5 billion individuals worldwide have hearing issues, according to the World Health Organization (WHO). A sizable audience is yours to lose if you don't make subtitles for your videos.
Regardless of the subject matter of your work, you don't want to pass up the potential to connect with millions of people. Deaf or hard-of-hearing people are likely to be in your target market. Why therefore deny them the chance to view your content?
3. Subtitles aid in understanding
There are definitely some of your visitors that prefer to read the material, and if subtitles are not provided to your video, they will not benefit from it as much.
In comparison to only a video without subtitles, the combination of video and text has a greater influence on perception and draws more viewers. In fact, many people choose to watch subtitled videos even when they are not required to.
4. Not everyone can understand you
Most likely, you want people from all over the world to see your movies, but this cannot be done without translation. Although English is by far the language used the most online, there is also a sizable Chinese, Spanish, German, and Arabic-speaking population.
Think about the languages that your viewers speak when making videos. Investigate different audience groups and add subtitles in a number of the most widely spoken languages.
5. The use of subtitles raises viewer interest
A Verizon study found that including subtitles increases a video's audience by 80%. This seems interesting because there are people who like to watch any content with subtitles only.
This can directly impact the overall views of the Video Marketing.
6. The use of subtitles expands the online audience
According to Instapage, Facebook videos with subtitles had a 16% greater reach than those without. These films had an increase of 26% in call-to-action button clicks, 15% more shares, and 17% more engagements.
Keep in mind that people are better at watching these videos, so the conclusion is clear. Videos are seen, reacted to, and interacted with far more favourably when they have subtitles.
The use of subtitles boosts search engine optimization
This one holds a lot of curiosity. The search engine rankings of your video will benefit from the addition of subtitles. Many of the aforementioned advantages have an impact on SEO. Your audience retention rate will increase the longer consumers watch your videos, which will positively impact your SEO rankings.
So these were enough reasons to provide subtitles to your video content. If you are looking for such services as video advertising, Video Editing or SEO services then get in touch with us now.