In today’s entirely digital world, It is a challenge for every brand to stay up to the mark to attract customers from around the globe.
Video Marketing is a great way for brands to connect with customers to effortlessly catch their attention. You can amaze your audience by showcasing your products with help of an engaging video.
This is an overview of Information about video marketing to get an idea that how video marketing can be helpful for your business.
What is Video Marketing?
Video marketing is basically the use of video to advertise your brand, product, or service.
It is the process of organising, producing, editing, sharing, and promoting video footage in an effort to promote a name, a company, or a good or service.
YouTube, Facebook, Snapchat, and Instagram are popular video marketing platforms used by businesses to promote their products.
You can make marketing flicks that will wow your viewers with a little planning and a dash of creativity. You can easily make this happen with the help of a video marketing agency.
Why is video marketing important?
Each year, the use of video marketing is popularly growing. Video traffic is predicted to make up 82% of all internet traffic by 2022. That is a significant proportion to consider for sure!!
In that manner, it won't be much to say that the 2022 year is for Video Marketing agencies.
It's time to start using video marketing if you haven't already. Check out these eMarketer
video statistics on the importance of video marketing in 2022:
- By 2022, the video will account for 82% of all internet traffic (Cisco).
- 81% of web marketers believe that video content provides the best return on investment (ROI).
- 64% of organisations are investing in video to increase leads and sales.
- This year, 74% of businesses have used or plan to use live videos on social media channels.
- Branded video is one of the most effective content marketing strategies, according to more than half (57%) of marketers, for their company.
- 60% of people who see a sponsored video on social media are likely to tell their family and friends about the company.
In reality, people are using video to help them decide what to buy and where to buy it.
72% of consumers would rather watch a product video than read a product description (HubSpot).
This is just an overview. There are much more figures to the fact that Video marketing is the future.
Types of Marketing Videos :
Before starting video marketing, you need to understand different types of marketing videos. Here is a list naming them. We will explain each video type in the upcoming blogs. For now, just check them out:
- Demo Videos
- Brand Videos
- Event Videos
- Expert Interviews
- Educational or How-To Videos
- Explainer Videos
- Animated Videos
- Case Study and Customer Testimonial Videos
- Live Videos
- 360° & Virtual Reality Videos
- Augmented Reality (AR) Videos
- Personalized Messages
Benefits of video marketing
Companies nowadays are using Video marketing with video editing services providing agencies.
With the help of the fastest network services, Businesses are more able to connect to their customers for better engagement.
Videos can be used to educate potential customers about a product's features and benefits, as well as to showcase a company's culture and values.
Whatever their purpose, videos are a strong tool for reaching a company's target audience.
Why you should opt for video marketing? Several benefits are :
- Video marketing gets more attention and exposure
- It helps in understanding the product better
- It is a powerful marketing tool
- It has a higher search ranking
- It gives you a more personable means of communicating with your audience
- It remains visible on social media for a longer period of time.
The future of Video Marketing is so optimistic
People have been engaging with more digital content than ever before since the coronavirus pandemic.
Consider this: 90% of customers say video information helps them make better purchasing decisions. This is just one of the reasons why marketers believe video marketing will dominate content marketing in the future.
In the upcoming period of time, marketers need to create direct partnerships with target audiences to increase sales. Video marketing will be a very helpful tool for them.
Over the next few years, you'll also notice an increase in the dynamic video. Video editing agencies or video editing companies have a brighter future in the upcoming years.
Video marketing can be intimidating at first, but with skill and patience, you can quickly create high-quality video content that is unique to your business.
This is an overview of video marketing. There is much deeper information related to fast-growing services. If you are looking for any video marketing agency in surat then Contact us now.
Enjoy video marketing for better outcomes and engagement!