People all throughout the world engage with the packaging on a daily basis.
Products and the packaging in which they are contained are an intrinsic part of our life, whether it's opening a new bottle of toothpaste, unwrapping a chocolate slab, or grabbing a box of cereal.
Did you ever notice the reasons behind your choice of cheese, ice cream, or tea brands?
Of course, the cost might have influenced your choice to purchase if you had never tried the product before. However, it's more probable that you liked the design.
Perhaps you will notice its featured eye-catching hues and patterns or a lovely image. Maybe you realised it could be recycled.
Whatever it is but the fact is, the packaging a product comes in has a big impact on our decision to buy it. Right?
But First, WHAT IS PACKAGING DESIGN?
Designing the physical form, visual appeal, and tactile feel of a product's outside packaging is known as a packaging design.
This piece combines typography, images, illustration, structure, scale, and colour.
Form, structure, materials, colour, imagery, typography, and regulatory information are all connected with auxiliary design aspects in packaging design to create a product that is fit for marketing.
The basic goal of packaging design is to accomplish marketing goals by effectively conveying the character or function of a consumer good and resulting in a sale.
The designer must be knowledgeable about these three basic things:
- The layout of rival products which are already on store shelves.
- The packaging of the item should be much more presentable because the item is not likely to be put in the centre unless it is a market-leading brand.
- Where it will be sold, including the markets. The design of a large-scale retail establishment differs greatly from that of a boutique establishment.
Why do you need an effective packaging design?
As you know, the purpose of packaging design is to protect the contents within the box and boost transportation.
It must be useful and long-lasting whether it is put into boxes for in-store unpacking or a plastic bag for a ride home.
Edible products must also be kept fresh for a longer period of time.
The ability of packaging to stand out on store shelves is a secondary purpose.
Thousands of brands are stuffed into retail store corridors, competing for customers' attention.
Additionally, small boutique businesses are unable to obtain prime shelf space because competing brands control at least 60% of a store's market.
An Excellent design comes into the picture with this situation. Shelf placement, even if it's at eye level, can be addressed by crazily inventive packaging design.
How to create fantastic packaging?
The task of creating creative and appealing packaging pushes you to evaluate your product, your target market, and how you want to be seen by the outside world.
Here are the main 3 things to think about before you begin:
Just who are your clients?
Who are the customers who purchase your goods? They need to be emotionally and visually engaged by your packaging.
Where will you put yours on display?
Where can I get your packaging both offline and online?
Which goods are most likely to be nearby?
Keep in mind that your product must be exceptional.
What components will you use to create your package?
Sometimes the product itself dictates this (e.g. soda in cans or bottles). But there are times when you have to decide.
Will the materials used to make your packaging be eco-friendly?
After you've done this, you need to consider other things like colours, forms, and typefaces. Make sure your packaging reflects the brand of your company. You want people to connect your packaging with your business and brand when they see it.
Bottom Line:
Packaging design encourages organisation. It positions a brand on the shelf clearly and neatly.
It invites interaction from the user while telling a story.
An expert packaging designer is needed to do this correctly. Make sure you're in good hands if you're looking for a Product Packaging Design Agency. Contact us right away.